DEI Rollback Costs Target Billions and Loyalty
Numerator found that Black and Hispanic households are reducing their visits to Target at the highest rates.
Numerator found that Black and Hispanic households are reducing their visits to Target at the highest rates.
Rev. Dr. Bryant said the boycott has mobilized over 150,000 participants and persuaded over 100 Black vendors to withdraw their products from Target.
Target Corporation’s stock plummeted by approximately $27.27 per share by the end of February, erasing about $12.4 billion in market value.
The initiative is part of Target’s broader strategic approach to using GenAI across its business to empower its team, enhance the guest experience and support the company’s long-term growth.