Houston, TX, August 6, 2018 – In May of this year, the Cracker Barrel Sista Strut 3K Breast Cancer Walk by iHEARTMedia was announced to community leaders from local businesses, churches, professional groups and Houston City officials during a luncheon held at the iHeartMedia offices. Sista Strut raises awareness about the higher death rate African American women face from breast cancer. A portion of the proceeds will benefit The Rose, an organization that reduces deaths from breast cancer by providing access to screenings and diagnostics to any woman regardless of her ability to pay. The inaugural event will be held on Saturday, September 15, 2018 at Memorial Park, 6501 Memorial Dr.
African American women are more likely to be diagnosed with breast cancer before age 40 than any other demographic. The goal of Sista Strut is to heighten awareness about the issues of breast cancer, as well as provide information on community resources. Sista Strut recognizes the strength of survivors, their family and friends, in addition to heightening awareness, promoting early detection and supporting the search for a cure.
Houston will be one of fourteen markets to host a Sista Strut event across the US. The rally will begin at 7 a.m. with entertainment, speakers, giveaways and more. The walk will begin at 9 a.m.
Sista Strut is open to all ages. If registered by Wednesday, August 15 tickets are $20 for individuals or $25 per team member. All participants will receive a Sista Strut t-shirt, while team members will receive a team photo and swag backpack. To register go to Sunny99.com, 937thebeathouston.com or 1045kissfmhouston.com and use the keyword SISTA.
To learn more about The Rose, visit www.therose.org. To schedule interviews or attend the event, please call Mageida Sopon at 832.310.5124 or email mageida@medley-inc.com.
About The Rose
Since 1986, The Rose has provided high quality breast healthcare to all women, regardless of their ability to pay. Their mission is to save lives through quality breast health services, advocacy and access to care for all. As a Breast Imaging Center of Excellence, The Rose is one of only 14 Breast Centers in the greater Houston area to receive this designation. Led by Fellowship trained physicians, The Rose’s advanced digital technology includes 3-D tomosynthesis mammography, diagnostic work-ups including biopsies and its nationally recognized Patient Navigation Program ensures access to treatment and a continuum of care for all women. As the leading nonprofit breast health organization in Texas, The Rose is a strong advocate for quality breast healthcare, a major part of the Healthcare Safety Net and serves 40,000 insured and uninsured women annually. Two Houston based comprehensive Diagnostic Centers and Mobile Mammography Coaches provide services to women throughout 40 counties in Southeast Texas.
