HOUSTON — The 2024 Houston Livestock Show and Rodeo welcomed more than 2.5 million guests over the 23-day event. This year’s event included 10 first-time entertainers, seven record-breaking auctions, two record-breaking paid stadium attendance records, the highest overall attendance record since 2017 and the inaugural RODEOHOUSTON® Hall of Fame.
“By offering an original entertainment lineup with 10 new musical acts, great rodeo competitions, world-class agricultural and educational exhibits, and a wide variety of food and fun, the 2024 Houston
Livestock Show and Rodeo drew more than 2.5 million visitors to take part in our community celebration
of Western heritage,” said Chris Boleman, Houston Livestock Show and Rodeo president and CEO. “With
the dedication and commitment of our 35,000 volunteers, we proudly upheld Houston’s favorite tradition
in support of our $27.3 million commitment to Texas youth and education this year.”
The World’s Championship Bar-B-Que Contest ran from Feb. 22 – 24, followed by HLSR from Feb. 27 – March 17.
2024 Rodeo Highlights
Attendance
- Total attendance for all activities on the grounds, Feb. 22 – 24 (World’s Championship Bar-B-Que
Contest, presented by Cotton Holdings) and Feb. 27 – March 17 (Houston Livestock Show
and Rodeo) reached 2,553,185.
o In three days, the World’s Championship Bar-B-Que Contest broke the all-time
attendance record and entertained 234,456 guests.
o Showtime highest daily total attendance from 2024:
▪ Wednesday, March 13 – 168,507
▪ Sunday, March 10 – 162,506
▪ Saturday, March 9 – 161,496
▪ Friday, March 15 – 157,996
▪ Thursday, March 14 – 157,205 - Paid rodeo/concert attendance reached 1,331,478.
o Highest paid rodeo/concert performances from 2024:
▪ Friday, March 15, 2024 – Jonas Brothers – 75,600 - New all-time paid concert attendance record.
▪ Sunday, March 10, 2024 – Los Tigres del Norte, Go Tejano Day presented by
Fiesta Mart – 75,595 - Second highest paid concert attendance record.
▪ Wednesday, March 13 – Nickelback – 75,036
▪ Tuesday, March 12 – Bun B’s All-American Takeover – 75,005
▪ Saturday, March 9 – Lainey Wilson – 74,940
- RODEOHOUSTON awarded $2.178 million to its contestants in 2024.
- The 2024 RODEOHOUSTON Super Series invited the world’s top rodeo athletes to compete in
eight traditional rodeo events.
o RODEOHOUSTON Super Series athletes competed for a share of $2,178,000 in prize
money. Each event champion rode out of NRG Stadium with $50,000, plus winnings from
the preliminary rounds.
o The 2024 RODEOHOUSTON Super Series Champions, with total money earned, are:
▪ Bareback Riding: Leighton Berry: Weatherford, Texas – $53,750
▪ Barrel Racing: Leslie Smalygo: Skiatook, Oklahoma – $58,000
▪ Breakaway Roping: Jackie Crawford: Stephenville, Texas – $55,250
▪ Bull Riding: Creek Young: Rogersville, Missouri – $54,000
▪ Saddle Bronc Riding: Damian Brennan: Injune, Queensland, Australia – $56,750
▪ Steer Wrestling: Dakota Eldridge: Elko, Nevada – $57,250
▪ Team Roping: J.C. Yeahquo: Mandaree, North Dakota; Buddy Hawkins:
Stephenville, Texas – $108,750
▪ Tie-Down Roping: Ty Harris: San Angelo, Texas –$58,000 - 360 contestants competed over the 20-day event
RODEOHOUSTON Hall of Fame
- The RODEOHOUSTON Hall of Fame recognizes individuals and animals for their impact on the
success and longevity of the Rodeo. The three individuals’ part of the inaugural class of the
RODEOHOUSTON Hall of Fame were inducted on Sunday, March 17, 2024. The inductees are
Mike Cervi, Charmayne James and Bob Tallman. - A permanent display is on the second floor of NRG Center and highlights all Hall of Fame
inductees. A temporary display is located inside NRG Stadium through the end of July.
Livestock Show, Horse Show and Auctions - Livestock and horse show competitions drew 37,510 entries.
- Junior auction sales totaled $26,198,052 (unaudited preliminary totals).
o Barrow: $4,177,150
o Junior Commercial Steer: $1,258,134 (live auction of choice steers)
o Lamb and Goat: $4,189,235
o Poultry: $3,521,413
o School Art: $2,885,170
o Steer: $10,166,950 - Seven auction Grand Champion and Reserve Grand Champion lots set Rodeo records.
o Junior Market Barrow
▪ Grand Champion: $350,000
▪ Reserve Grand Champion: $321,000 (Rodeo record)
o Junior Market Pen of Broilers
▪ Grand Champion: $295,000
▪ Reserve Grand Champion: $115,000
o Junior Market Goat
▪ Grand Champion: $305,000 (Rodeo record)
▪ Reserve Grand Champion: $200,000 (Rodeo record)
o Junior Market Lamb
▪ Grand Champion: $500,000 (Rodeo record)
▪ Reserve Grand Champion: $240,000 (Rodeo record)
o Junior Market Steer
▪ Grand Champion: $1,000,000 (tied 2022 Rodeo record)
▪ Reserve Grand Champion: $650,000
o Junior Market Turkey
▪ Grand Champion: $125,000
▪ Reserve Grand Champion: $100,000
o School Art
▪ Grand Champion: $275,000
▪ Reserve Grand Champion: $200,000
o Wine
▪ Grand Champion: $335,000 (Rodeo record)
▪ Reserve Grand Champion: $225,000 (Rodeo record)
- Rodeo Uncorked!® Champion Wine Auction: $2,839,487
- Ranching & Wildlife: $550,670
- Calf scramble and judging contest winners received 381 certificates, each worth $2,250, to apply
toward the purchase of a registered beef heifer or steer to exhibit at the 2025 Houston Livestock
Show and Rodeo. Certificate premiums totaled $857,250.
o Calf scramble exhibitors from 2023 who returned with their heifer or steer projects to
compete at the 2024 Houston Livestock Show received more than $100,000 total in
premiums and awards.
o The Super Scramble competition was added in 2022, where the “First Catch” scramblers
from each of the previous Calf Scramble performances were invited to participate in the
event Sunday, March 17. The scramblers had an extra chance to catch one of the
nine calves during the event, and each participant was awarded a cash prize based on
their performance. The event awarded an additional $42,000 in cash prizes for Texas
youth.
Scholarships and Education
- The rodeo committed $27,317,634 to the youth of Texas in 2024:
o $14,618,000 in scholarships to be awarded this summer;
o $9,535,350 to junior show exhibitors;
o $2,679,494 in educational program grants; and
o $484,790 in graduate assistantships.
AGVENTURE, presented by Oxy
- Over 71,000 students participated in scheduled school tours and field trips.
- More than 15,000 little cowboys and cowgirls rode the pony rides.
- 1175 chicks hatched in the poultry exhibit.
- 74 piglets, 24 lambs and 19 calves were born at the birthing center.
The Junction
- Over 150,000 little farmers visited Fun on the Farm.
- Over 4,100 kids participated in mutton bustin.’
Official Rodeo Merchandise
- Over 303,000 individual items of rodeo and entertainer merchandise went home with guests
during the 2024 event. - New collaborations with Briley King, Katie Kime and Southern James Designs were introduced
during 2024.
Drone Show, powered by ExxonMobil
- The Drone Show, powered by ExxonMobil came back bigger than before with performances on
every Saturday and Sunday during the Rodeo at 8 p.m. - More than 400 drones and fireworks lit up the sky for approximately 10 minutes.
- There were two presentations of the drone show:
o The first presentation featured popular RODEOHOUSTON events like barrel racing and
bull riding;
o The second presentation featured mutton bustin,’ school art and AGVENTURE activities.
Volunteer Appreciation Day, presented by Phillips 66
- The rodeo hosted the first Volunteer Appreciation Day, honoring the 35,000+ volunteers across
110 committees. - More than 2,200 volunteers registered for the Boots and Bubbly Brunch in the Champion Wine
Garden. - The first Volunteer Talent Show had seven entries and the winner was Jill White, from the World’s
Championship Bar-B-Que Contest Committee.
Carnival, presented by First Community
- RCS, the carnival provider, drove nearly 420,000 miles to deliver the carnival to Houston, which is
14 times the distance around the world. - Approximately 2.7 million rides were taken at the carnival. The top five rides were:
o XL Le Grande Wheel
o Skyride
o Raptor Coaster
o Rave Wave
o Crazy Coaster - 128 semi-trucks full of carnival prizes were brought to the 2024 rodeo.
- Approximately 490,000 prizes were won at the games.
- The top five food items were:
o Turkey legs
o Jumbo corn dog
o Michelagua
o Deep Fried Oreos
o Funnel cake
About the Houston Livestock Show and Rodeo
The Houston Livestock Show and Rodeo promotes agriculture by hosting an annual, family-friendly experience that educates and entertains the public, supports Texas youth, showcases Western heritage, and provides year-round educational support within the community. Since its beginning in 1932, the rodeo has committed more than $600 million to the youth of Texas and education. For more information, visit rodeohouston.com and follow @RODEOHOUSTON online via Facebook, X (Twitter), Instagram and YouTube for all the latest news.
