| 2025 | 2024 | % change | |
|---|---|---|---|
| Third-quarter (July – Sept.) total sales (units) | 223,377 | 212,068 | +5.3% |
| Nissan Division sales | 210,226 | 197,528 | +6.4% |
| INFINITI sales* | 13,151 | 14,540 | -9.6% |
| Calendar year-to-date total sales (units) | 711,903 | 701,524 | +1.5% |
| Nissan Division sales | 673,260 | 658,957 | +2.2% |
| INFINITI sales* | 38,643 | 42,567 | -9.2% |
NASHVILLE, Tenn. – Nissan Group announced total U.S. third-quarter (July – September) sales for 2025 of 223,377 units, an increase of 5.3% versus the prior year.
SUVs and trucks led the charge this quarter, fueled by competitive pricing, refreshed designs and a suite of consumer-focused features that resonate strongly with today’s buyers.
Nissan Division third-quarter 2025 highlights:
- Sales of the Nissan Murano crossover were up 167.5% year-over-year for the quarter.
- Sales of the Nissan Kicks compact crossover were up 37% year-over-year for the quarter, setting a new all-time record since the model’s launch.
- Sales of the Nissan Pathfinder SUV were up 33.2% year-over-year for the quarter.
- Sales of the Nissan Armada SUV were up 24% year-over-year for the quarter.
- Sales of the Nissan Frontier pickup were up 19.2% year-over-year for the quarter.
- Sales of the Nissan Rogue crossover were up 8.9% year-over-year for the quarter.
As the fourth quarter kicks off, Nissan is raising the bar for innovation and affordability with the arrival of two all-new models:
- The 2026 Nissan LEAF, arriving this fall, makes a bold statement with refreshed styling, effortless ownership, and a fun-to-drive spirit—all starting at an MSRP of $29,990, the lowest of any new EV currently on sale in the U.S.
- The 2026 Nissan Sentra follows closely behind, reimagining the compact sedan with a sleek, futuristic design, advanced technologies that enhance everyday life and exceptional value that sets a new benchmark in its class.
*INFINITI sales total included for reference. For more information on INFINITI’s Third-quarter sales performance, please visit INFINITINews.com.
NOTE: To ensure consistency in global sales reporting, Nissan North America calculates quarterly variances on a straight-percentage basis, unadjusted for the number of selling days. Third-quarter 2025 had 77 selling days and third-quarter 2024 had 76 selling days.
Nissan Division
| Qtr: Jul-25 to Sep-25 CY2025 | Qtr: Jul-24 to Sep-24 CY2024 | % chg (units) | % chg (DSR) | 2025 | 2024 | % chg | |
|---|---|---|---|---|---|---|---|
| Nissan Division Total | 210,226 | 197,528 | 6.4 | 5.0 | 673,260 | 658,957 | 2.2 |
| Versa | 10,844 | 11,490 | -5.6 | -6.8 | 41,463 | 29,302 | 41.5 |
| Sentra | 40,218 | 34,704 | 15.9 | 14.4 | 125,741 | 123,732 | 1.6 |
| Altima | 14,187 | 26,783 | -47.0 | -47.7 | 76,294 | 86,679 | -12.0 |
| Maxima | 0 | 108 | -100.0 | -100.0 | 13 | 920 | -98.6 |
| LEAF | 724 | 4,514 | -84.0 | -84.2 | 4,649 | 7,581 | -38.7 |
| Juke | 0 | 0 | N.A. | N.A. | 0 | 0 | N.A. |
| Z | 1,033 | 718 | 43.9 | 42.0 | 4,822 | 2,175 | 121.7 |
| GT-R | 2 | 34 | -94.1 | -94.2 | 39 | 185 | -78.9 |
| Total Car | 67,008 | 78,351 | -14.5 | -15.6 | 253,021 | 250,574 | 1.0 |
| Kicks | 26,244 | 19,153 | 37.0 | 35.2 | 76,638 | 52,144 | 47.0 |
| Frontier | 17,032 | 14,294 | 19.2 | 17.6 | 47,630 | 54,257 | -12.2 |
| Titan | 118 | 3,976 | -97.0 | -97.1 | 2,024 | 12,185 | -83.4 |
| Pathfinder | 25,744 | 19,330 | 33.2 | 31.5 | 72,285 | 58,896 | 22.7 |
| Armada | 4,437 | 3,578 | 24.0 | 22.4 | 12,609 | 12,411 | 1.6 |
| Rogue | 52,261 | 47,996 | 8.9 | 7.5 | 161,824 | 189,156 | -14.4 |
| Ariya | 3,210 | 5,552 | -42.2 | -42.9 | 14,829 | 14,897 | -0.5 |
| Murano | 14,172 | 5,298 | 167.5 | 164.0 | 32,400 | 14,437 | 124.4 |
| Total Truck | 143,218 | 119,177 | 20.2 | 18.6 | 420,239 | 408,383 | 2.9 |
| North American produced | 184,936 | 166,605 | 11.0 | 9.6 | 581,558 | 553,473 | 5.1 |
| Car | 65,973 | 77,599 | -15.0 | -16.1 | 248,160 | 248,214 | 0.0 |
| Truck | 118,963 | 89,006 | 33.7 | 31.9 | 333,398 | 305,529 | 9.1 |
| Import | 25,290 | 30,923 | -18.2 | -19.3 | 91,702 | 105,484 | -13.1 |
| Car | 1035 | 752 | 37.6 | 35.8 | 4,861 | 2,360 | 106.0 |
| Truck | 24,255 | 30,171 | -19.6 | -20.7 | 86,841 | 103,124 | -15.8 |
INFINITI
| Qtr: Jul-25 to Sep-25 | Qtr: Jul-24 to Sep-24 | Quarterly | Quarterly | CYTD | CYTD | CYTD | |
|---|---|---|---|---|---|---|---|
| CY2025 | CY2024 | % chg (units) | % chg (DSR) | 2025 | 2024 | % chg | |
| Infiniti Division Total | 13,151 | 14,540 | -9.6 | -10.7 | 38,643 | 42,567 | -9.2 |
| Infiniti Q50 | 28 | 1,299 | -97.8 | -97.9 | 528 | 4,138 | -87.2 |
| Infiniti Q60 | 0 | 3 | -100.0 | -100.0 | 0 | 51 | -100.0 |
| Infiniti Q70 | 0 | 0 | N.A. | N.A. | 0 | 0 | N.A. |
| Infiniti QX30 | 0 | 0 | N.A. | N.A. | 0 | 0 | N.A. |
| Infiniti QX50 | 1,425 | 2,721 | -47.6 | -48.3 | 4,994 | 7,877 | -36.6 |
| Infiniti QX55 | 550 | 882 | -37.6 | -38.5 | 1,931 | 2,736 | -29.4 |
| Infiniti QX60 | 8,135 | 6,941 | 17.2 | 15.7 | 21,241 | 20,355 | 4.4 |
| Infiniti QX70 | 0 | 0 | N.A. | N.A. | 0 | 0 | N.A. |
| Infiniti QX80 | 3,013 | 2,694 | 11.8 | 10.4 | 9,949 | 7,410 | 34.3 |
| Total Car | 28 | 1,302 | -97.8 | -97.9 | 528 | 4,189 | -87.4 |
| Total Truck | 13,123 | 13,238 | -0.9 | -2.2 | 38,115 | 38,378 | -0.7 |
NISSAN GROUP
| Qtr: Jul-25 to Sep-25 | Qtr: Jul-24 to Sep-24 | Quarterly | Quarterly | CYTD | CYTD | CYTD | |
|---|---|---|---|---|---|---|---|
| CY2025 | CY2024 | % chg (units) | % chg (DSR) | 2025 | 2024 | % chg | |
| TOTAL VEHICLE | 223,377 | 212,068 | 5.3 | 4.0 | 711,903 | 701,524 | 1.5 |
| Total Car | 67,036 | 79,653 | -15.8 | -16.9 | 253,549 | 254,763 | -0.5 |
| Total Truck | 156,341 | 132,415 | 18.1 | 16.5 | 458,354 | 446,761 | 2.6 |
| Selling days | 77 | 76 | 229 | 230 |
