The Cox Pradia Law Firm sets itself apart from other law firms in several ways, but its most prominent difference is the value it places in giving back to the community.
The Cox Pradia Law Firm was started in 2010 by Jonathan Cox and Troy Pradia. Cox is a graduate of Prairie View A&M University, where he received a bachelor’s degree in political science. He then went on to attend Southern University Law Center in Baton Rouge, Louisiana. Upon graduating he moved back to Houston and began his career as a prosecutor in Galveston County. After three years with the Galveston County District Attorney’s office he went into private practice where he remained until he and Pradia joined forces.
Pradia attended Texas Southern University, where he received a degree in political science with a minor in history. He then attended law school at Thurgood Marshall School of Law. Immediately after law school Pradia started his own private practice, working on criminal cases, personal injury cases, and then joined forces with Cox. Pradia is also currently on the Thurgood Marshall School of Law Alumni Board and the City of Pearland Planning and Zoning Commission.
“I leased an office space at the same building [as Cox], and we started working on criminal cases, trying criminal cases together with great success , and naturally, we just started giving each other a helping hand,” Pradia said. “We saw that it was a good fit and decided to form The Cox Pradia Law Firm, PLLC.”
Now in its ninth year of operation, the Cox Pradia Law Firm has grown to cover a wide range of legal services including auto accidents, wrongful death cases, slip and fall cases, civil rights cases, employment cases and much more.
In whatever type of case they are working on, whether it is a $50 million dollar wrongful cremation lawsuit or just a simple auto accident case, Cox and Pradia treat every case with the same idea in mind: any case could one day go to trial and be argued in front of a jury.
“We work on all our cases as if they could one day go to trial,” Cox said. “What that means is, we try our best to be very meticulous about the evidence we gather and get as much of an investigation done on our own, so we can have all of the facts as we prepare our cases.”
Another aspect of The Cox Pradia Law Firm that puts them ahead of other firms is their well-known radio advertisements. They created the tagline “BigCityAccidents.com” as a marketing brand to make their firm more memorable and recognizable in a sea of other advertising law firms. In the early phases of starting their firm, they began advertising under the “BigCityAccidents.com” brand on popular, predominantly black radio stations like Majic 102.1 and 97.9 The Box. These advertisements directed interested parties to The Cox Pradia Law Firm website and created more brand exposure.
“We created [BigCityAccidents.com] because we understood that Houston is the fourth largest city in the U.S., and so much happens here, so many accidents and injuries that occur daily,” Pradia said. “Big City Accidents just kind of jumped out at us.”
Advertising on the radio gave The Cox Pradia Law Firm a great deal of recognition in the Houston community and reaching out to the community has been a priority for Cox and Pradia since the beginning. Both attorneys have called Houston home their entire lives, and they wanted to make sure they got involved and invested back in the community as much as possible.
“It comes from our families and backgrounds,” Pradia said. “We both grew up in really tight knit families who taught us the value in giving back to people.”
Cox and Pradia are involved in a number of community outreach efforts. Some of the things they consistently participate in are back-to-school drives, Christmas toy drives and school sponsorships, and they both serve on the board of an organization called Students of Strength, which provides test prep and tutoring for middle school and high school students to help increase their grade point averages and overall test scores.
They also participated in a Thanksgiving meal program with Bread of Life, a homeless shelter formed by St. John’s United Methodist Church Downtown. There, they were able to donate money, supplies and time to help feed the homeless all during Thanksgiving week.
Another major project they sponsored was a concert at the Woodlands Pavilion, where they held a contest for people to call in and talk about their fathers in order to shed positive light on fathers and father-figures in the Houston community. The winners won front row seats to the show, a golf outing with the firm and an opportunity to grace the stage with artists.
“We wanted a way to honor fathers because the good ones can kind of get overshadowed,” Pradia said. “There are a lot of good fathers out there despite what some people think.”
The Cox Pradia Law Firm has placed a significant amount of value on meeting the needs of their clients and community, but they are not limiting themselves to just the people in the area. They have plans to expand outside of Texas and have already begun working on cases elsewhere in states like Louisiana, Tennessee, Georgia and New York. They have gained a lot of ground in their practice and have a goal to reach the entire nation one day.
“We work on growth every day,” Cox said. “We are trying to expand our profile and really find a way to be more visible and add what we can to make the community better.”
