Frontier Airlines is officially offering travelers a free checked bag promotion following Southwest Airlines’ policy change that removed the beloved perk.
In a news release, Frontier shaded Southwest, stating, “Some airlines have changed. They’ve raised fees, taken away perks, and made travel feel like a one-sided relationship. If your airline is treating you like an afterthought, maybe it’s time to file for divorce. Frontier is here for the rebound – offering a fresh start with an unbeatable deal.”
Frontier says that for all bookings for nonstop travel starting today through Aug. 18, customers can receive an Economy Bundle for free. The bundle includes a free carry-on bag, free seat selection and free flight changes. The airline is also throwing in a free checked bag for flights departing May 28 through Aug. 18 with promo code FREEBAG. To take advantage of the offer, bookings must be completed by March 24.
“We’ve always had heart,” said Barry Biffle, CEO, Frontier Airlines. “Some airlines are walking away from what travelers love, but we’re running towards it. Think of this as the ultimate ‘divorce your old airline’ deal. If travelers show us the love, we’ll make these perks permanent.”
According to the release, the sweeping changes are a way to usher in “The New Frontier.”
“At the end of the day, travelers just want to be valued,” said Biffle. “We’re bringing back the things people love about flying – free bags, free seat selection, and flexibility – without the extra fees. No games, just great value.”
