Two former Houston TV news anchors teamed up to talk about mobility and urge everyone to get a Harris County Toll Road Authority EZ TAG to keep it moving.
Jerome Gray, HCTRA Deputy Director of Communications, and Lisa Foronda, senior director of investor communications at Legacy Community Health, aren’t just former KHOU-TV colleagues — they’re friends who had fun working together again to tell the HCTRA story.
It’s not unusual for HCTRA to use TV commercials to share what it’s doing to improve mobility in the region.
“What better way to share the good news and inform the public than to enlist the aid of some familiar faces who once did that on a daily basis,” Gray said.
“It was just like riding a bike,” Gray said of being behind the anchor desk again. “I didn’t even need training wheels.”
Gray wrote the scripts. The commercials were shot at Captiv Studios on a basic desk dressed up to look fancy. It had a HCTRA branded piece of wood on the front to help with the look and feel of a news set.
“While we recognize these spots will probably bring a bit of nostalgia to viewers and radio listeners who’ve been around for a while, we really hope people hear the message and have a better understanding of how vital the toll road system is to our region.”
EZ TAG users get a 10% discount on all tolls, and HCTRA’s Incident Response Team provides roadside assistance at absolutely no charge from 5 a.m. – midnight every day of the year.
Toll fees are being used to, not only, operate and maintain the lanes but, also, fund future mobility improvements.
Drive on over to hctra.org to learn more and see how easy it is to get an EZ TAG.
