Transcending Black Excellence (TBE), the first and only e-commerce app for Black-owned businesses launched on Juneteeth (June 19), to level the playing field of advertising. Available from the Apple App Store and Google Play, TBE is a one-stop shop for Black-owned businesses to market their services and products. Consumers can access a free nationwide directory of enterprises including start-ups, pop-ups, click-and-order, brick-and-mortar, or brand new. Created by Black entrepreneur and veteran, Timothy Greene, TBE is the premier platform for Black businesses to merge affordable and accessible advertising.

“During the height of the pandemic, I received several calls from marketing companies promising to increase my visibility for my startup business, but their entry-level prices were way out of my range,” says Greene who is the CEO of Unlimited Capital Financing. “This prompted me to want to level the playing field in marketing for Black business owners.”

“I said to myself, ‘Imagine what it would be like if my business was on an app where people could find me anytime in a variety of ways.’ Then I mapped out how that app should function to get me there and at that point, I knew I had to invest in our community and create TBE for all Black-owned businesses.”

During testing, the most common comments noted the TBE app as “just what was needed,” and it was described as “user friendly.” It is a bridge to close the gaps Black businesses face as they grow.

A standard listing is $99 per year. For more information, email tgreene@tbe-ww.com.

Source: Transcending Black Excellence

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