Hard work has been a cornerstone of Kenneth Earl Lloyd’s life for as long as he can remember. So, it’s no surprise, he’d take that work ethic into everything he does.
As the Vice President of North American Sales for Total Life Changes, a leading international network marketing company and one of the fastest-growing companies in the industry, “Kenny,” as he’s known to family and friends, has consistently blazed new trails in bold entrepreneurship. He has accomplished notable milestones and tremendous financial success in the network marketing industry, laying a foundation and vision for entrepreneurs across the United States. In fact, Kenny has worked closely with more than 16 families to become multi-million dollar earners.
But it’s not making millionaires that gives him his greatest joy.
“My father was a shining example of what it means to give back. He gave back to the community, he put emphasis on young kids,” Kenny said.
His father is the history-making late Earl “Big Cat” Francis Lloyd, a basketball giant and champion, who, in 1950, became the first African American to play professional basketball in the National Basketball Association (NBA). In 1955, he was the first African American player to win a national basketball championship and was also the first African American assistant coach in the NBA, and later became head coach of the Detroit Pistons. The elder Lloyd was also inducted in the Basketball Hall of Fame in 2003.
In addition to his achievements on the court, Earl Lloyd was just as dedicated to the community. It was that desire to carry on a legacy of greatness that prompted Kenny to start The Lloyd Family Foundation, a 501(c)3 non-profit organization.
With the foundation, Kenny continues his father’s legacy of philanthropy and community service by helping single-parent families and students in need.
“Because my father was so committed to the community, I perpetuate that and teach my kids a set of core values that will hopefully help them perpetuate a legacy of success, obligation, giving to our community, impacting our people, and impacting the lives of other kids. The legacy is about my father, but it’s about us perpetuating the legacy,” Kenny said.
Even though he now works tirelessly with Total Life Changes, Kenny remains committed to carrying that legacy forward through the foundation.
“My father’s legacy will live on because I am his legacy,” Kenny said. “I am one of his offspring and therefore, I represent his greatest work that he ever achieved. When I’m gone, people may think my business and what I gave back to the community is my greatest work. It’s not. My greatest work will be my children and what they continue to carry on.”
Building a legacy is what is at the core of The Lloyd Family Foundation.
“It’s imperative that I teach my children about legacy. It’s a set of principles, a core value that you perpetuate from one generation to another. Some people carry it, some people drop it. So, for me, it is about my children,” he said.
A major component of The Lloyd Family Foundation is a “Mentoring and Leadership” program.
“As a foundation, it is critical that participants understand the importance of positive role models and having someone whom they can speak confidently without judgment. We insure important mentor and networking interaction between Scholars and professionals,” Kenny said.
Participants in the Mentoring and Leadership program take part in career exploration, practical life skills and leadership development workshops; network with dozens of community leaders, corporate executives and government officials; engage through cultural, recreational and community service outings; and interact with LFF staff and sponsors as well as members of LFF’s extensive volunteer corps. See It Thru is a highlighted program of LFF and year-round mentoring efforts. Throughout the year, smaller regional events and gatherings are held.
LFF sponsors and partners offer valuable career opportunities by providing internships, permanent employment and exposure to a rich network of professionals. The LFF staff works on a customized basis with corporations, community leaders, government agencies and other employers to identify “good fit” job opportunities and to prepare individuals to become leaders in a global
Kenny attributes much of his positive attitude and winning ways to his parents’ example and teaching. He is especially grateful that his father taught him about honor and about how to be a real man. He modeled for him how to handle pressure and how to overcome adversity to stay laser-focused on your goals.
Earl Lloyd’s legacy of greatness and service to humanity is being valiantly carried on by Kenny and his children – Sierra, Alexander and Myles Lloyd, who are using their unique gifts and talents to make major contributions in their own ways to benefit society.
“When my father passed, his service lasted about three hours. An hour and a half was people walking across the stage and delivering fond memories of my father. And not just athletes and entertainers, but average people. That speaks to his legacy. My children represent and carry on the legacy of the Lloyd name,” Kenny said.
With his dynamic wife, Chante by his side, Kenny continues the solid work with the foundation while propelling TLC to new heights. He’s managed to build a multi-million-dollar business and continue his father’s legacy with the foundation – all while overcoming a number of obstacles along the way.
“Of course, I’ve had challenges, both in business and with the foundation. But I had an obligation to my family,” Kenny added. “I didn’t have the option to fail because I had people counting on me. I can’t give up. What example would that be setting for my children? I watched my father be an incredible husband to my mother. I watched him be an incredible father to me. I felt an obligation to do the same. My parents made a tremendous sacrifice to give me the life I have so I would never let those sacrifices crash and burn because I didn’t have the courage to fight through some tough times.
“I think that some things you want to do and some you are obligated to do. When you honor the sacrifices people made for you,” he added.
