Rihanna continues to revolutionize the beauty industry with the launch of another game-changing brand– Fenty Hair.
The move is a true reflection of her business-savvy mind, revealing a lineup of nine hair care and styling products built upon the unifying ethos of “Beauty For All.”
Combining the singer’s transformative approach to hair and style with cutting-edge formulas and an unwavering commitment to community, Fenty Hair—a brand rooted in repair—is ready to dominate in another beauty category.
“Hair has always been very personal to me—my hairstyles have been markers of my evolution and growth over the years—so launching Fenty Hair was something I was really passionate about,” Rihanna said.
Fenty Hair will promote healthy hair. Her products’ clinically-tested repair technology is said to strengthen tresses with every use.
“Creating products that were easy to use, no matter your hair type or texture, and that included repair in every step and could keep up with me, was crucial,” the Fenty creator and businesswoman explained.
Product Science
Fenty Hair created Replenicore-5, a proprietary complex that’s included in every product. This potent blend of amino acids, proteins and antioxidants was clinically tested on people across all hair types, by stylists and by Rihanna herself to repair, strengthen, hydrate, smooth and protect. Replenicore-5’s powerhouses, Barbados Gooseberry, Upcycled Jackfruit Extract, Hydrolyzed Vegetable Protein, Green Tea Extract and Amino Acids, are all packed with nutrients known to fortify and promote healthy hair. Together, Rihanna says they create a continuous loop of repair.
The Fenty Hair collection includes one shampoo, two conditioners, one treatment, four stylers and one tool. These products were reportedly developed and tested with all hair types and textures in mind and infused with sensorial and thoughtful elements for an easy, luxurious experience.
For more information, go to FentyHair.com.
