Airbnb is inviting customers to stay overnight in the bedroom where the late pop superstar Prince composed his groundbreaking tracks. Patrons are even invited to enjoy a private tour of the Purple Rain house, which is filled with the icon’s keepsakes.
“Listen and dance to special songs — go crazy for rare Prince tracks … for the first time, celebrate the life and music of our friend and The Revolution’s legendary frontman, Prince,” the company boasts. “Wear your finest purple fits, and when you step into history, feel free to unleash your royal rockstar.
The popular online marketplace for lodging and tourism experiences announced the launch of a groundbreaking new category called “Icons.” The category will offer once-in-a-lifetime experiences hosted by renowned figures from music, film, television, art, sports, and more.
Airbnb co-founder and CEO Brian Chesky announced that icons will transport participants into worlds they’ve only dreamed of inhabiting. “Icons take you inside worlds that only existed in your imagination—until now,” he stated. “As life becomes increasingly digital, we’re focused on bringing more magic into the real world.”
Prince’s home is just one of the initial 11 “Icons” unveiled by Airbnb.
Guests can now “Go VIP with Kevin Hart,” as the comedian offers an exclusive evening in his members-only Coramino Live Lounge, featuring tequila tastings and live stand-up comedy performances by top-tier comedians.
Music enthusiasts can also look forward to “Joining a living room session with Doja Cat,” where the Grammy-winning artist will treat fans to an intimate performance of her favorite songs, including tracks from her latest album.
For animation fans, Airbnb offers the opportunity to “Drift off in the Up house,” a meticulously crafted replica of the iconic floating home from Disney-Pixar’s beloved film, located amidst the stunning red rocks of Abiquiu, New Mexico.
Additionally, guests can spend the night at the Ferrari Museum and immerse themselves in the world of racing during their stay in Maranello, Italy. Patrons will sleep on a bed crafted from the same leather as Ferrari seats, take a lap with Scuderia Ferrari ambassador driver Marc Gené, and head to Emilia-Romagna’s premier race as VIPs.
Customers can also “live like X-Men” as they stay in a 2D animated re-creation of Marvel Animation’s X-Mansion in Westchester, New York. “You’ll discover your mutant abilities and even train in the Danger Room,” the San Francisco-based company said in a release.
The company said the concept of “Icons” stems from Airbnb’s desire to offer unique and unforgettable experiences, following the success of previous ventures like the Barbie-themed house in Malibu, California. Unlike traditional Airbnb listings, the “Icons” experiences will be offered for free or at prices under $100, with winners selected through a profile-based application process.
“We’re not historically known for making anything,” Chesky asserted. We’re a platform. I think it’s really great to show what it looks like when you can suddenly step into our vision and imagination. I think it’ going to keep Airbnb top of mind.”
The first batch of “Icons” experiences will be available for booking soon, and new additions will be introduced worldwide throughout the year.
